A lot of new faces this month on JPC Allen Writes, and today YA Christian author Stephanie Daniels is here to talk about the generosity mindset and a spiritual approach to marketing books. Welcome, Stephanie!
It’s never too soon for writers to develop a marketing strategy. What’s the best way to get eyeballs on your Magnum Opus? Amazon, Bookbub, Meta ads. Blog tours, book clubs, reader groups. Each of these things may have measurable success with experts teaching classes that can help you navigate them. Here though, consider some spiritual principles which might give you a new perspective.
I’m always impressed with the passages in Scripture about God exalting us, esteeming others better than ourselves, and putting the last first. God’s emphasis is always on others. Giving His own Son to purchase our salvation was the ultimate example of selflessness. We know this, but we seem to get anxious about whether our message is getting out there.
God is the One who put the idea/plot/character on our heart, so can’t He also get that book to the right readers? Without our help? We trust Him to supply finances, healing, and wisdom, but not those meant to read our book? Does that mean we shouldn’t ever tell anyone about the works of our heart? No, but we can become too focused on salesmanship, instead of allowing Him to show us how able He is. Some authors spend money on advertising only to be frustrated and discouraged by dismal results. God wants to show us His greatness, but too often we don’t let Him.
Does that mean we shouldn’t have a strategy? After all, if you don’t have a goal, you’ll hit it every time. Not at all. Learn the things, if you’re able. Take the ad classes. Join the reader groups. Post on your socials. But consider adding something I’m calling The Generosity Mindset to your marketing toolbox.
First, pray for the results. When I was close to publishing, I told my husband that I didn’t want to use our regular household budget for my writing endeavors. We’ve mostly been able to stick to that. It’s something with which I wanted to trust God. Two years later, and God still gives me a certain number of sales on my first and thus far only published book. Is it because I’m a big name? I’m an indie published author writing in a teeny tiny Christian genre for teens, so no, it’s not because people know me. Is it because I’m such a talented writer? If I am, to God be the glory, but doubtful. The feedback is mostly good, but unlike most YA authors, I’ve not even reached fifty reviews. What I have done is asked God for a certain amount each month–granted, a very small amount–and He has been faithful to give that to me. He’s also given me opportunities. Opportunities I never sought. Those aren’t things I specifically prayed for, but I believe trusting Him with the rest of it has opened other doors.
Second, put others before yourself. Read books by other authors in your genre so you can give good suggestions. I’d advise even reading books outside your genre. Besides the obvious benefits of improving your craft and helping you stay current in the market, readers love recommendations. And guess what? They notice when authors are generous by mentioning other people’s books. It might even make them curious about yours. Don’t do this to expect something in return. Being generous means no expectations.
I’m sure this advice seems contrary to everything you’ve heard. It certainly wouldn’t make a good workshop of tried-and-true guaranteed results. We serve a big God though and He’s more than able to sell our books for us. Try Him and see.
Read guest blogs by YA authors Melissa Knight and V. Romas Burton.
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What price will she pay for following her heart?
Chicago, 1871. Sixteen-year-old Whimsy Greathart would rather fight against Chicago’s child labor practices than attend her privileged family’s high society events. And a very public social blunder only strengthens her resolve to use her influence for good.
On the night of the Great Chicago Fire, her tenderhearted choice leads her into danger and results in life-changing consequences.
With her world turned to ash, she must rely on the mercy of poor relations to rebuild her future and is forced into the very labor system she wished to fight against. As Whimsy staggers under the weight of street gang violence and hazardous working conditions, a chance at deliverance persuades her to make a promise. One she intends to keep. But now she must determine whether it’s God’s heart she’s following or her own.
A Top Faved Christian story on Amazon’s Kindle Vella. Now available in paperback and e-book.
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Author Bio: Stephanie Daniels writes Christian historical fiction for young adults and the young at heart. She lives in southwest Missouri with her husband and three sons. She is also the treasurer and active member in her MozArks ACFW chapter and helps administrate the Teen/YA Christian Fiction Bookshelf Facebook Group. Her debut novel in her Uncertain Riches series (The Uncertainty of Fire) first published on Amazon’s Kindle Vellaas an episodic story in 2021. A year later she released it in paperback and e-book. Currently she is releasing the second book in the series, An Unconfirmed Report on Kindle Vella with plans to publish it in traditional formats in late fall 2024. You can sign up for her monthly Pastports newsletter for reading recommendations and writing updates.



